“Swamiji: Guru Purnima again July 27.Let us keep for Guru purnima.”

Meeting 22/11/09- 45 mn

Swamiji: Guru Purnima again July 27.Let us keep for Guru purnima.

Swami Nithya Sachit: That’s our final launch

Swamiji: Do the whole thing for Guru Purnima.

Gopika: and we’ll have the templatizing, and all those things there is a lot of work with that.

Sudheer: And it’s not on information only, like taking something and creating a web site. There’s whole trust and…

Swamiji: trust. It is a spiritual work from your own side. I think it would be very nice if you could come and sit for IA. Whenever you can. It would be nice if you can sit 21 days. If not just come and sit whenever you can. It’s ow your business now.

It starts from December 2 to 22. You should know what you are marketing.

Swami Nithya Sachit: Sudheer, once you put this together, well develop some kind of a project that’s it. Because those videos have to be short

Swamiji: See, any body types Life solutions, Yoga Meditation, these 4 words, we should be first. We should be on the top.

Swami Nithya Bhaktananda: First 3 pages, our name should come.

Divya: Where does Guaranteed solutions fit?

Swamiji: it’s more or less like Life solutions. See in the books, it s one branch. See whatever I speak is one branch of 1 thing.

Advait: A reason why I think Sudheer asks the question. In 2005, at that time, Swami said, ‘The mission is to transform the individual though meditation and healing is the calling card.’

Swamiji: Now I think we should change it.

Advait: Now it is portable and non portable. So, the identity of Swami, how should that be projected Swami? Because that is the most difficult…

Swamiji: You see, project as ‘enlightened Master of this millennium who offers all these products to enrich the life, and who is a center of a huge social service activities. Center of solving so many people life’s problem: Life Solutions. And who is the center of an outreach project, for people who are economically challenged.

Sudheer: Even Sai baba talks about social activities.

Swamiji: No, that comes as second only. First is a person who transits Jeevan Mukthi. He is reproducing different components of Jeevan Mukthi through programs. You see, like LBP, LS programs. You see JM has many components. One is clarity in life; another is healthy and graceful body. Other one component is deep joy and bliss. Another, one is complete devotion, and feeling connection. Love with life. That component is reproduced through devotion. And clarity and wisdom are reproduces through Life Solution. And healthy and graceful body is reproduced through Yoga. And blissful joyful mind reproduced through meditation techniques methods. JM is reproduced through different methods.

So the person who reproduces the JM experience on others is the first branding. Second, center of a huge outreach programs. This should be the first branding. Healing also.

Sudheer: And what about the hugging and so and so…What do you fee Swami?

Swamiji: That’s the personal touch. What I feel how that being flowers. You see, I accept him not verbally, through the body language I tell him: I accept you as you are. You are perfect. Relax.

If you see, every day, around 2000 people I hug. One hug, the person will just melt and flower. It is a spiritual process I can say. It is transmitting this bio memory. These joyful bio-memories. By hug it’s transmitted.

Advaith: Words like Jeevan Mukthi.

Swamiji: Living enlightenment! That’s the right word. The word Self realization and all is loaded

with too many other meanings.

Gopika: Swamiji, one thing when you Google for key words kind of thing, for anything like enlightenment or something like that, when you search, right now the space is cluttered with all kinds of crap like Kundalini, this things, that thing. So how do we present ourselves in such a space as a distinguishing factor? Because people should be thinking that it is what we are offering.

Swamiji: I think it tales little time. But I think the word Living enlightenment is a key word I feel. Slowly, we will give meaning to this word by ourselves.

Suddher: That what we want to understand from our side. What is Living enlightenment, in one sentence?

Swamiji: Living conflict free life.

Bhakta: Swamiji, for Living Enlightenment, Google, we get all kinds of people, there is nothing wrong…

Gopika: No nothing like something wrong, but do we distinguish ourselves

Swamiji: We’ll see that point, we will handle it. So now the whole thing has to fit. It will be a huge drama.

Sudheer: Whoever comes will know what he wants and must connect instantly. Or they don’t know the room they’ll leave.

Swami Nithya Sachit: Central web site like Dhyanapeetam are very difficult names to type.

Swamiji: Now it should be Life bliss. That should be the center word. Keep life bliss.

Swami Nithya Sachit: Lifebliss.org. We’ll work it out.

Sudheer: this is ok for any language and Google.

Sudheer: there are no religious connotation as well.

Swami Nithya Sachit: And then we will also have a web site Nithyananda.org.

Swamiji: Yes, nithyananda.org will talk only about me. My centric. My personal life, people’s experience with me. Activities I am doing, my calendar of events. My reminiscences, people reminiscizing about me. It s like Life bliss is by me, and Nithyananda.org is on me.

Gopika: So Life bliss can include all the 4 dimensions, like the 4 pillars.

Swamiji: that’s what should be designed by you now, in Lifebliss. Concentrate on Lifebliss, that will define me to the public. Then adds things to what needs to be done. Do Life bliss job.

Sudheer: Swamiji, all the 23 sites, we’ll make a template to make them uniform.

Swamiji: yes, make a template; it should look like a huge banyan tree.

Gopika: everything will be templatized. All Temples…

Swami Nithya Sachit: So on an ongoing basis, you talk about. You gave us an example of the formula.

Swamiji: Even the emblem I was planning for Life bliss… I want to create an emblem based on Banyan tree. And for me Nithyananda, we’ll use the emblem of a Paramahamsa. We need to work on some design and start… On banyan tree. You guys can think of something? You can come up with something. Our life bliss is a very huge banyan tree which has roots everywhere. My organization, banyan tree really matches well. Come up with some idea.

Sudheer: Not audible (presenting the Singapore’s project).

Sudheer: ---xxxx Rising in Singapore.

Tanusree: I have to open it. (Not audible). We created a web site based on the Singapore Tourism wanted us; and we also used facebook - twitter and all these platforms, and when we started engaging with these consumers on these platforms, they said I cannot a package of xxxx. So we went to Singapore and xxxx and they came back with a xxxx package.

Sudheer: (inaudible) So we made them change and all the facebook and ..

Tanusree: We created lots of assets around it like e-brochures, e-mail campaign- video.

Sudheer: Even for video campaign and they will open it and we’ll know the measurement that this campaign did well or not well. Let’s change it.

Tanusree: so with that xxx package, with created blog, and videos around it. And we sent it to them again. So the consumer saw something new which ‘I want to see’. And he started communicating.

Suddheer: Our positioning, everything changed. Inaudible. Xxx

Swamiji: We can do that… and one more thing, after some time we should think about popularizing just this city. Just this city, Bangalore, Nithyananda puri. We are acquiring few more land also. The vision, after 5-6 years, I’d like to have Spiritual Park, where people will come. If they come and spend here 3- 4 hours they should go back with a deep respect for Bharatn tradition, vedic tradition, spiritual tradition. And they should experience me as protector and promoter of Vedic tradition. When they go into the land, without making any program. When they come and go, they should just know: protector and promoter. When they come to attend the program, then they know, the person who gives experience of the tradition.

Sudheer: So do you agree Swamiji that we can have a global navigation dedicated to that? That would be a good idea, because nobody is bothered about the culture. We can bring that up. (Inaudible).

Swamiji: We can do that. And one more thing, we are the largest organization having temples with Hindu deities. We are the only organization alive doing- interacting with people internationally- and putting Hindu deities, like Rama, Krishna. No other mission puts Hindu deities. See, we accept all religions are unique, sacred, but we are rooted in Vedic tradition. With these guys, they think if you accept all religions, you should stop practicing your religion. That is not the truth. We accept all religions are sacred and unique for the practitioners; we are rooted in Vedic tradition. We are very clear about it. The last part of the statement is missing with other organizations. They just stopped with the first line: ‘We accept all religions are equal’ - Stop with it. What about you? From where are you coming?

Those can become one of the USP. First is Jeevan Mukthi experience: transmitting JM. Second is this: we are authentic Vedic tradition, and we are happy to tell about that…

Sudheer: We can tell about that?

Swamiji: We can tell it from the roof top. Let people know. That will be registered. That will be the thought. We are the only international tradition boldly putting Hindu deities in the temple. Nobody else. If you accept Jesus and Mohamed, you don’t have to give up your Ganesha.

See, if Hindu infrastructures are not used, it is a waste for Hinduism. Put few deities. You will see, the place becomes alive. Even if I’m not here physically, in 2-3 years this place will be like a kshetra’s popularity. The kshetra will be continuously used.

Sudheer: When Swamiji is not here, people can have the experience just like when he is here.

Swamiji: That’s what. Go ahead with that. The value of this very kshetra independent of me, let’s promote that. Then all the money taken from the public is put to use. Those ashrams, they inaudible.xxx time space, everything is constantly used. That is why this Ananda Linga, Banyan tree, Temple, independent of me. The place is useful directly to public. I’m really after that? I continuously attend Hindu Sabhas: I want to present this to them. All the modern days acharyas should think of that, strong beautiful temple so that whenever they are out of the campus, the campus is used. You see if you do not bother. In Bharat, Hindu are ready to give 1 crore to Hindu organizations. We are all only going to share. Somebody will get one lack, we will get 1 lack. If you don’t use it properly, it is damage on Hinduism. Hindus’ money is wasted. So let’s make all infrastructures as much useful to public. understand Bhakta. My money is stuck with you otherwise I would have used.

Sachit: Swamiji, the outer layers of the web site- should we show our rich tradition on the web site?

Swamiji: The worship column, bring it.

Sudheer: inaudible. One more packaging. We are creating e-mail and lots of digital assets like e-brochure ect, we are able to measure every day so what is happen xxx; the consumer got define within.. And we are able to get it for the consumer.

Advait: What Swamiji said about Hinduism, suppose that goes in. That itself will generate.

Sudheer: You create a whole buzz, energy, where everybody starts talking,

Gopika: So probably, even the redefining of Living enlightenment…will happen with the consumer feedback…

Swamiji: I think this 1 year all of us will learn what to present even in the books, program and everything. Let’s do this exercise.

Advait: Swami, when you say living enlightenment… Is it time to present you as Avatar?

Swamiji: Don’t use the word avatar. Show all the qualities of an avatar he is radiating.

Advait: What word should be used?

Swamiji: Tell enlightened Master from this century. A common man does not know the difference between enlightened master and avatar. It is a technical thing which is our ego satisfaction. So forget about it. And first introduce as enlightened master, here and there use the word avatar regularly, that’s all.

No Judeo-Christian words. The Ramakrishna Mission is suffering with this Christianization. They use the word like xxxx holy trinity. They call their Swamis as monks; their swaminis as nuns. So much of suffering has come because this expectation is forced on them. No Judeo-Christian words. Swamis, Swaminis. Introduce those words and give the translation. Let that become standard word. Or Swami swaminis almost equal to nuns- not same. No Judeo- Christian words.

Sudheer: I think enlightened master is correct.

Swamiji: Let us start with that. Then in 2nd- 3rd level use the word avatar. That’s all.

Advaith: That is the only appropriate word as we know to convey that. There are no other words.

Swamiji: But you can start with enlightened master, later on, add the word avatar. That’s not a problem. If you use major Sanskrit words, gives always explanation. But try your best to avoid Sanskrit word. Otherwise, make it in English, like this unavoidable word like Swamis, Swaminis. Don’t translate as monk or nuns. So use Sanskrit words and give explanation.

After 1 year working with you and with publication Dpt, after all these things are settled, and working on construction, I expect this whole thing will be settled by 2011, then I’ll be launching my autobiography. Just that very launch should be a next phase. Launching autobiography. Day 1, 5 million copies should be sold in 50 languages. 50 languages should be available as video, DVD, book in 50 languages, and the same day. We’ll Cook it for 1 year. Maybe we can fix the date 12-12-12. Everything should be available on that day.

There will be multiple volumes.

Swamiji: 1st volume. That will speak of the major portion.

Swami Nithya Sachit: Within one year, everything will be defined.

Swamiji: 11-11-11 we’ll start cooking. 12-12-12 we will launch it. You will know what all to be first translated in many language. Once this branding is done. Only the IA related and my related stuff should be translated in different languages and made available, so that many people can see and come to IA. Only me and IA related things. LBE gets the 3rd seat.

Gopika: Ok now, we look after the short term goal; 6 month. So when we look at it, our all focus is how to promote IA. And start working on Living enlightenment, defining, what living enlightenment is for a broader audience is. Promote IA, means top get people from all 4 dimensions, 4 pillars, to experience the Master. Give them technical knowledge and techniques and bring them to the Master.

Swamiji : Inner Awakening is experiencing the master. I think you are done. Clearly?

I think last 2 years with this angle I was working. Any DVD and put straight away you can fit. I worked on the same angle last 2 years. Last 2 years I created material just on this angle. Completely, thoroughly.

Sudheer: inaudible: you must make the new; what you are planning, teleprompter….new video

Swamiji: let’s start that also, that’s best. Because many places where I utter things it will be compiled and that person is straight away xxx…

Sudheer: You rightly said, as a genius, you keep changing and keep improving. So now if I can get everything as one shot, that will help.

Swamiji: Advait, you have to start now.

Swamiji: What we spoke now that can be the base for the fresh content we going to do now.

Advaith: Actually what you said Swami, even in LE book, which is what we compiled, so now we have to expand that.

Swamiji: Give me the write up like this I can read it through teleprompter.

Swami Nithya Sachit: We can look also what are the youtube clips most watched. I’m sure we can see why people are looking for these types of discourses. From that we can get ideas on content …

Swamiji: Based on that, you can create titles. I’ll speak on that and add components.

Advaith: youtube today Swamiji, they also checked, 1 million watchers; that’s really the biggest viewer we have. The experience is already transmitted in a way.

Sudheer: Inaudible.

Swamiji: So now, coming up with titles required for common man. Priya, you do it ma. Because it will help you on GS also. Come up with titles. I’ll speak on these titles. 10 mn-5 mn, perfect. Let’s start talking on what people want.

Swami Nithya Sachit: One is around youtube. But we should look at the web relevance also. Key words…

Swamiji: DO the public web relevance, public relevance. Even GS titles. You understood ma. Just one word I gave when few celebrities gathered to see me in Chennai. First line I said: ‘Any civilization can be definedd based on the dreams of the civilization. And you guys are the dreamers of this civilization…’ Over. So you are the people who are defining the civil. Nobody moved, till the end. So you have to define. Give this few lines, over. Afterwards, whatever I say is ok. They are silenced. Come up with titles ma. The opening thing. ‘Any civilization can be defined based on the dreams of the civilization. And you guys are the dreamers of this civilization…’. You quality directly play a role on the civilization. We are in business. So you have to improve, I’m here to help you. Business is established.

Like that 5 mn is enough. 5mn, 5mn, 5mn.

Gopika: When I was googling for terms like stress, depression, the people who we think are in similar line like Deepak Chopra, or Wayne Dyer, these guys who come up anywhere in the vicinity…

I wanted being in the top is required. It is not that it is not required. Work on that line. See, Wayne Dyer, Deepak Chopra, they are not perfect people. We may be knowing their name. Does not mean world knows.

Bhakta Swami: Sudhir is saying, if they are not coming on the top, they are not there.

Paramahamsa Nithyananda or Nithyananda?

Nithyananda. That is the best way. Because if the name is big, nobody will read.

Sachit Swami: Swamiji?

No. just go ahead with Nithyananda. Just Nithyanandaji if you want.

Sudhir: Because that is the name, we want to make that popular.

Nithyanandaji. Over.

Maneesha: Swami, Nithyanandaji sounds old.

Nithyananda. Ok.

Somewhere where you can introduce, you can introduce with the full name, Paramahamsa Nithyananda. After that you can call it as Nithyananda, Nithyananda, Nithyananda. Or you guys wanted to use Paramahamsa?

Gopika: Then Paramahamsa Yogananda, Ramakrishna Paramahamsa…?

Just Nithyananda.

Sachit Swami: In addition to these assets, Internet tv, internet radio,…

All those things have to match with this.

Sachit Swami: But some of these things are going to be paid no Swamiji?

First start with free. And satsang centers if they register as satsang centers. See there is an organization structure here. I wanted people to be...later on when they get connected, inspiring them to start satsang centers. Inspiring them first, then giving them procedure how to.

If you register, you will get a special video from Swamiji every week, which is not in the youtube. So make it this much only now. Don’t make money from website now. I will tell later on what to do. This is the strategy.

Sudhir: After being in touch, then you will get …

Gopika: You can subscribe for a…

No, if you start a center. Sign here, you are starting a center. These are the expectations. If you sign here, you will get the dvd, video. Play it.

So I wanted not only to inspire people and bring them here. Even to control the organization, I wanted through website. Running this ashram also I wanted to do through website. Maybe that you can go for intranet; here itself we can have the second level structure.

Sudhir: Swami, till what time are you here?

Till July 27. Not going anywhere. Only one day I am going to Dubai. Other than that, I am just here.

Gopika: So we can do a lot of stuff out of here so we can have the feedback loop.

Let the most work happen inside the campus. Then I can mould, mould, mould.

All the ashram buildings we have decided to paint this color. You can see. Roof should be green and this should be orange. All over the world. You see this color, you know it is Dhyanapeetam.

You will see. Same way, all our books and everything, somewhere we will make the saffron color, saffron branding. Books, website, everything. Somewhere saffron branding. So the branding becomes easy. Tv background, everything.

Once all the ashrams are established, many of our ashrams don’t even have camera. Yesterday these guys have come from the ashrams, something like 70 activities have been done and not a single activity is posted in the website. And each activity has costed at least 10 lakhs for us. It is neither in website…in jeevan mukti rath yatra, in Pondicherry, 2000 places in Pondicherry alone they visited. 2000 houses gave puja, including CM. It is not in website. They have photographs.

With this huge techie group and content writing, we can I think rock.

Gopika: I think it is constant engagement so that we have a quick turnaround.

Putting them only on this work as first priority.

Sachit Swami: So logistically do you envision 1 or 2 people from your company coming and spending time here?

Sudhir: Either way.I think I will be better the other way so that you can see how we use technology, how we leverage technology. And we will start off by going into the notes and video of what Swami has spoken today. We all need to internalize it completely. So that we can have one thinking. Then we should start.

Advaith: We have to go through it at least half a dozen times.

Sudhir: My team will do partly and then we need to meet.

All you guys, all work is second priority. This is first priority.

Sudhir: We want to understand how we can understand from IA…

All you guys, this become first priority. No question of anything else. All you are not doing anything with Inner Awakening or LBE? Then push all the other work aside.

Sudhir: What we will do, what Swami said, we will put it in a systematic form and then come back.

Gopika: Anything you need from us, we will get back to you.

Sudhir: Saffron…

Saffron, yellow,… go for that.

Bhakta Swami: Latest observations are that this is the most popular color on the web.

Banyan tree. No, no, this is saffron and that is green. That’s why. Roofs are always green. Walls are always saffron.

Great. Blessings. It will be successful.

Be Blissful!

You can come at any time.